Associate Director of Demand Generation

This is a remote position.

• Leading an inbound & outbound led demand generation team.
  
• Nurture databases targeting key markets/ verticals & manage the database hygiene.
  
• Build-out a scalable demand generation function that drives predictable pipeline activity.
  
• Manage team to attain daily activity metrics of outbound calls, decision maker contacts, qualified leads. Amplify qualified leads, opportunities and pipeline to meet or exceed growth targets across business segments.
  
• Manage all inbound & outbound demand generation channels.
  
• Manage sales generation campaign performance in terms of evaluating results tactic by tactic and optimising performance over time, testing variables in the plan to improve future performance. Analyse and report results effectively.
  
• Work with Sales /Marketing to develop end-to-end campaigns, from ideation to execution to tracking results.
  
• Maintain a feedback loop between sales & marketing to optimize lead generation campaigns and identify opportunities for pipeline acceleration and sales conversions.
  
• Build reports and dashboards to monitor lead generation activity.
  
• Improve operational processes and reporting related to sales generation programs.
  
• Motivate outbound calls on a daily basis using data provided.
  
• Representing our brand as the first point of contact with C-level executives, decision-makers, and influencers.
  
• Innovating lead generation processes by taking part in leadership meetings.
  
• Building and maintaining a 3x rolling pipeline across mid-market & enterprise business (300 to 10,000 employees) for each of the sales development associates.
  
• Train & motivate the team to achieve the lead generation target and build a performance drive culture & system that consistently hits quotas.
  
• Be proactive in identifying opportunities for new businesses.
  

Requirements

• At least 2 years of experience in leadership level heading demand generation function . (E.g: Head of Demand Generation, Director, Senior Manager, etc )
  
• Experience in leading a team.
  
• Deep understanding of optimisation requirements at the different stages of the funnel.
  
• Excellent communication skills and an excellent telephone manner.
  
• Data-driven mindset.
  
• A positive approach to objection handling is essential.
  
• We are looking for someone upbeat and organised
  
• Great problem-solving skills, taking a consultative approach to find the best solution
  
• Comfortable giving presentations to groups of any size
  
• Demonstration of the energy, ability and commitment demanded by this role.