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Senior Marketing Manager

72% Flex
Full Remote
119 - 191K yearly
Expert & Leadership (>10 years)
Work from: 

Offer summary


Minimum 10 years in B2B marketing, Experience in software/SaaS marketing preferred.

Key responsabilities:

  • Develop regional marketing strategy and campaigns for Asia
  • Coordinate marketing efforts and lead generation campaigns
Cornerstone OnDemand logo
Cornerstone OnDemand Large
1001 - 5000 Employees
See more Cornerstone OnDemand offers

Job description

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Your missions

We're looking for a Senior Marketing Manager This role is Remote

Cornerstone OnDemand is looking for an innovative, highly motivated Senior Manager Marketing to join our APJ Marketing Team. This role will be primarily responsible for developing the regional marketing strategy and corresponding campaigns to support lead and revenue targets for sales in Asia. Key objectives include creating awareness of and education about Cornerstone’s product and service offerings, establishing and managing lead generation campaigns and co-ordinating the full efforts of the Asia Marketing programs.

In this role you will….

  • Create a regional demand generation marketing strategy designed to drive and accelerate qualified leads and pipeline for the Asia sales team
  • Comprehend and align to regional growth opportunities and objectives
  • Own and create the annual strategy and campaign calendar for the region
  • Adopt global and APJ growth campaigns, and localise and augment these campaigns for regional audience
  • Create outbound campaigns that address specific prospect and customer cohorts within the region
  • Adopt pipeline acceleration and key account strategies for the execution of creative, agile campaigns in the region
  • Partner with the extended marketing team (Thought Leadership, Client Experience, Product Marketing, Communications, Operations, Programs, Partner Marketing, Events) to realise and execute the marketing strategy in Asia region
  • Partner with sales stakeholders to deeply understand regional requirements, objectives and growth opportunities
  • Monitor and analyse marketing and sales performance and trends throughout the funnel and using these findings to drive recommendations and decisions
  • Understand key market trends in the region
  • Collaborate with the extended marketing organisation to understand and articulate the wider marketing and communications strategy in the region
  • Manage the regional field marketing budget

You’ve Got What It Takes If You Have…

  • Minimum of 10 years’ experience in field marketing or demand generation in B2B marketing space; software/SaaS marketing experience preferred:
  • Experience in finding innovative solutions to the traditional marketing challenges of attracting, engaging and converting our target audience
  • Experience with Salesforce and ability to use the tool for effective reporting and analysis
  • The ability to negotiate vendor contracts and accurately manage budgets
  • Excellent verbal and written communication skills
  • Excellent interpersonal skills with a demonstrated ability to work in a cross-functional team environment and with APJ, International and Global Marketing Teams
  • Strong business acumen and knowledge of marketing best practices
  • Strong organisational and time-management skills with the ability to handle multiple tasks
  • A results and team-oriented outlook and the appetite to work in a fast-paced environment
  • High energy, and the desire to learn and grow

The ideal candidate will be both creative and analytical – identifying new and inventive ways to generate leads and pipeline for the sales team while putting everything in place to track, measure and report back on the effectiveness of the strategy.

Total Rewards

At Cornerstone, our transparent total rewards program is based on three core tenets: equitable pay, market dynamic research, and skill-based appraisal.

The base salary range for this position is: $119200 - $190700 SGD

In addition to competitive base pay, the compensation package for this role may include other incentives like bonus or commission, along with a generous benefits package. Additional base pay may be available if you reside in a high-cost metro area (New York City or San Francisco Bay Area).

This range reflects the minimum and maximum salary for this position. Where an individual’s pay falls within the range is determined by factors including, but not limited to, job-related skills, experience, and relevant education or training.

Our Culture

Our mission is to empower people, businesses and communities. A culture created less by what we do and more by who we are. When people ask what our team is about, we point to our core values: champion customer success, bring our best, achieve together, get stuff done, and innovate every day. We're always on the lookout for new, curious and capable people who can help us achieve our goal and we are seeking diversity in the people who join our team. We want to make sure that our company reflects the demographic of our customers, clients, and the communities in which we operate. So if you want to work for a friendly, global, inclusive and innovative company, we'd love to meet you!

What We Do

Cornerstone is apremier people development company. We believe people can achieve anything whenthey have the right development and growth opportunities. We offerorganizations the technology, content, expertise and specialized focus to helpthem realize the potential of their people. Featuring comprehensive recruiting,personalized learning, modern training content, development-driven performancemanagement and holistic employee data management and insights, Cornerstone’speople development solutions are successfully used by more than 100 million+ people in 180+ countries and in nearly 50 languages.

Cornerstone takes special care to ensure the security and privacy of the data of its users.

Check us out on LinkedIn , Comparably , Glassdoor , and Facebook !

Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, religion, color, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at .

Required profile


Level of experience: Expert & Leadership (>10 years)
Spoken language(s):
Check out the description to know which languages are mandatory.

Soft Skills

  • Verbal Communication in Japanese
  • Interpersonal Skills
  • Teamwork

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