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MARKETO_BHAWNA BANSAL

Remote:

Full Remote

Contract:

Fixed term

Experience:

Mid-level (2-5 years)

Work from:

India

Offer summary

Key responsabilities:

Manage Marketo platform for demand gen programs
Improve lead processing, scoring, and hygiene
Educate on email best practices
Oversee data integration processes

CodersBrain SME https://www.codersbrain.com/

201 - 500 Employees

See more CodersBrain offers

Job description

Hello,

Greetings from Coders Brain Technology Pvt. Ltd.Coders Brain is a global leader in its services, digital, and business solutions that partners with its clients to simplify, strengthen, and transform their businesses. We ensure the highest levels of certainty and satisfaction through a deep-set commitment to our clients, comprehensive industry expertise, and a global network of innovation and delivery centers.

Location: Remote

Position: Permanent with Coders Brain Technology Pvt. Ltd.

Client- Publicis Sapient

Experience:7+Years

Notice Period:Immediate to 7 days only

Role: Marketo

Job Description

The Marketing Automation Specialist is responsible for managing the marketing automation platform (Marketo) and fully leveraging its capabilities. Working closely with the core engineering team to build the strong foundation in marketing automation and will be tasked with creating, implementing and improving best practices ensuring continual enhancement of digital marketing efforts. Person should have good experience in doing large scale lead data migration from one market instance to another. The ideal candidate is technical, organized, results driven, has strong attention to detail and has a passion for digital applications.

PRIMARY RESPONSIBILITIES

Manage all technical aspects of Marketo; recommend and build the appropriate marketing tech stack in support of demand gen programs
Establish and maintain scalable processes that ensure best practices in campaigns and lead management
Update and optimize existing architecture within Marketo for improved lead processing, scoring, hygiene and performance
Educate and implement email best practices for all external communications
Oversee the processing of all new leads entering into the database and being passed to sales
Ensure seamless integration and lead management data processes including Data Migration between Enterprise system and Marketo/SalesForce

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