Offer summary

Qualifications:

Bachelor's degree in Marketing, IT or related field, Proven technical SEO experience in agency/corporate setting, In-depth understanding of search engine algorithms.

Key responsabilities:

Conduct SEO audits and recommend site improvements

Optimize website structure and internal linking

Manage XML sitemaps, robots.txt and structured data

Monitor site performance using tools like Google Search Console

Collaborate with web dev/content teams for best practices

Job description

Overview:

The Technical SEO Specialist plays a crucial role in optimizing a website's technical elements to improve its search engine visibility and user experience. This position is vital in ensuring that the website is structured and coded in a way that is accessible to search engine crawlers and provides a seamless experience for users.

Key Responsibilities:

Perform technical SEO audits and provide recommendations for site improvements
Optimize website structure and internal linking for improved crawlability
Manage XML sitemaps and robots.txt to ensure proper indexing and crawling
Implement structured data markup to enhance search results appearance
Monitor and analyze site performance using tools like Google Search Console and Google Analytics
Collaborate with web development and content teams to implement SEO best practices
Ensure proper implementation of meta tags and heading tags for improved relevance
Stay updated on search engine algorithm updates and industry best practices
Conduct keyword research and provide on-page optimization recommendations
Resolve technical SEO issues such as duplicate content, site speed, and mobile responsiveness
Track and report SEO performance metrics, such as organic traffic, ranking, and conversions
Stay abreast of new tools and trends in technical SEO and implement where applicable
Train and educate internal teams on technical SEO best practices
Contribute to content strategy with a focus on SEO-friendly content structure

Required Qualifications:

Bachelor's degree in Marketing, Information Technology, Computer Science, or a related field
Proven experience working in technical SEO, preferably in an agency or corporate setting
In-depth understanding of search engine algorithms and ranking factors
Proficiency in HTML, CSS, JavaScript, and other web development technologies
Experience with SEO tools such as Screaming Frog, Ahrefs, SEMrush, and Moz
Strong analytical skills with the ability to derive insights from data and make data-driven decisions
Excellent understanding of website architecture, server-side redirects, and HTTP status codes
Ability to communicate SEO best practices and recommendations to technical and non-technical stakeholders
Knowledge of structured data markup including Schema.org and JSON-LD
Experience with website performance optimization techniques and tools
Good understanding of backlink analysis and link building strategies
Excellent project management and time management skills to handle multiple tasks and projects
Ability to stay updated with industry trends, algorithm updates, and best practices
Certifications in Google Analytics, Google Ads, or other relevant digital marketing platforms is a plus
Strong problem-solving skills and attention to detail

Required profile