Digital Marketing Partner

• Strong ability to develop comprehensive digital strategies that drive traffic 
  
• Ability to work with third party agencies on the design, and UX 
  
• Strategize, manage, build and deploy targeted email marketing campaigns 
  
• Strong ability in developing backlinking strategies and deployment
  
• Create paid campaigns on social media platforms 
  
• Exceptional understanding and implementation ability of SEO both on page and off page 
  
• An ability to maintain consistent brand messaging throughout all platforms 
  
• Monitor competitor social /website /apps and track industry email marketing trends 
  
• Analyze and report on campaign/activity results and metrics. Providing recommendations for future campaigns and optimizing content.  
  
• Champion affiliate marketing program 
  
• Knowledgeable around all best practices when it comes to digital marketing 
  
• Oversee and develop the monthly social media and email calendars and content strategy ensuring it aligns with brand marketing activities and the quarterly campaigns 
  
• Listen online and manage the chatter to ensure that all digital and social media platforms are effectively monitored; identify and resolve consumer issues in a timely, accurate and on brand manner 
  
• Establish KPIs and benchmarks to track performance across social channels and email marketing activities 
  
• Conduct rigorous QA testing on emails  
  
• Advanced ability in creating affiliate website strategies
  
• Ensure email and social media communication are in compliance with global anti-spam and privacy legislation 
  

Requirements

• 5 years + working as a digital marketing specialist or similar role 
  
• Completion of education either in the e-commerce, marketing or digital space 
  
• Experience working with email marketing systems to manage large subscriber bases  
  
• Strong experience in planning, testing and optimizing email campaigns 
  
• Knowledge and experience with digital marketing, marketing automation and campaign management tools 
  
• Strong ability to troubleshoot and creatively solve problems related to email-related issues 
  
• Knowledge of email marketing best practices, digital performance metrics and various Anti-Spam Legislations 
  
• Knowledge of social media marketing best practices 
  
• Demonstrated knowledge of HTML/CSS code including email coding best practices and rendering troubleshooting 
  
• Ability to manage a large number of email marketing and social media campaigns simultaneously 
  
• Proactive mindset and ability to plan, communicate, and deliver project plans accordingly 
  
• Ability to handle multiple tasks in a fast-paced environment and have sound business judgment in project prioritization 
  
• Strong written and verbal communication 
  
• Has the ability to jump in and hit the ground running.  
  
• Has a particular strong aptitude to learning new programs quickly