Senior Analyst, Business Intelligence - News Group Consumer Analytics
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.
What this team is looking for:
Yahoo is looking for a versatile data enthusiast with excellent business sense, outstanding analytical skills, a proven ability to communicate analytical findings, and rich experience in leveraging various data sets. We are responsible for providing fast, clean, and relevant data for key measurements and insights about the users of Yahoo.
This individual contributor role will report to the Director of Business Intelligence (News Group Analytics) and will be responsible for Editorial/Content & Product Analytics support. This person will be working directly with the News Product Managers and News Editorial internal stakeholders to deliver reports and actionable insights, while driving data-led decisions that inform Yahoo News Group’s strategy.
Day to Day Responsibilities:
Analyze performance (web & mobile) across Yahoo News Group products (Homepage, News, Entertainment & Life pages, in addition to the News App), to understand user trends, behavior and competitive landscape
Act as the Business Intelligence lead for multiple squads in an agile work environment.
Support the News Group Analytics team with weekly, monthly & quarterly performance reports
Present and communicate performance results and findings to various stakeholders at all levels
Support ad hoc analyses coming from leadership and other key stakeholders within the company
Monitor data quality issues, partnering with other teams to surface gaps/inconsistencies
Research market opportunities using third-party data sources such as Comscore, Similar Web, Shareablee, Data AI, Emplifi, etc.
Basic Requirements (Must Have):
Bachelor's degree (Master’s preferred) and experience in digital analytics and insights delivery.
3+ years of experience generating actionable insights that aid data-driven decisions in building great products with great user experience.
Expert knowledge of SQL is needed.
Experience using web/mobile analytics tools such as Adobe Analytics or Google Analytics
Proficient in data visualization tools such as Google Studio, Tableau, Domo, Looker or similar tools is a must.
Experience conducting analyses across Digital Content and/or Product teams.
Strong analytical skills and quantitative mindset with understanding of basic statistics.
Proven track record and enthusiasm for complex problem solving and analysis, including working with large data sets and great Excel skills.
Strong communication skills and ability to craft and present data driven analyses and insights to articulate performance and opportunities to key stakeholders.
The ability to work across multiple disciplines with both data and non-data focused people alike.
Ability and enthusiasm to work in a fast-paced environment where deadlines can sometimes be tight and stakeholder needs immediate.
A hands-on attitude. Someone who is not afraid to dig into technical/instrumentation issues and won’t be stopped until they find the right solution.
Self-motivated and results-driven.
Media industry experience is a must.
Desired Characteristics (Preferred):
Master's Degree in Business, Statistics, Computer Science, Economics, Marketing, MBA, Engineering, Mathematics, Finance
Proficient in programming languages such as Python or R preferred.
Extensive experience collaborating with Product teams/Product Analytics
Experience in report automation
Knowledge of social media analytics (Facebook Insights, Snapchat Analytics, Conviva, YouTube Analytics, Listenfirst, Tubular, Social Content Ratings, etc.).
Experience collaborating with UX Research/Design teams in order to dig deeper into consumer preferences/behavior
A News & Entertainment fanatic
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.The compensation for this position ranges from $84,750.00 - $176,875.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.
Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.
If you’re curious about how this factors into this role, please discuss with the recruiter.
Currently work for Yahoo? Please apply on our internal career site.