Director, Performance Marketing

Description

Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.

The Opportunity

Everyday Health is looking for a Director, Performance Marketing who will be responsible for supporting the strategy, growth, and delivery of core business objectives; including audience development, subscription & lead acquisition, and traffic delivery. Reporting into the VP, Performance Marketing, the Director will oversee a team to achieve these goals. This role will work cross functionally with our Sales, Strategy, SEO, and Newsletter teams to maximize audience growth and acquisition for both our custom solution and lead gen businesses. The role requires an analytical, executional and creative mind to perform the analyses, interpret them and communicate them to a wide audience, all with the goal of supporting our mission to inspire and enable people to live their healthiest lives every day.

Responsibilities

• Support the building of a path to grow our lead generation and audience acquisition businesses
  • Develop and implement marketing funnels
  • Help manage operational functions for new and existing revenue opportunities
  • Institute paid and organic marketing plans for campaign delivery
  • Collaborate with Sales to develop appropriate collateral to include in pitches
  • Manage budget, forecasting and financial reporting to leadership team
• Oversee the delivery efforts for media campaigns running on EverydayHealth.com and our TCAP partners
  • Analyze existing paid and organic delivery methods
  • Optimize marketing efforts to deliver the most qualified users for client’s media buys
  • Partner with our Strategy and Analytics team for further campaign optimization
• Build paid acquisition plans to develop high quality audiences converting paid users into Everyday Health users
  • Partnering with Strategy, Ad Ops and Client Success Managers, identify areas where we need general audiences for campaign delivery
  • Partner with The Well and SEO to identify market and industry trends to develop plans to build strategic audiences for future sold campaigns.
• Drive digital delivery innovation
• Oversee Budgeting, Forecasting & Reporting
• Deliver on the above leveraging:
  • Via Paid: SEM, Social, Affiliates, Display and other acquisition channels, and
  • Via Unpaid: Newsletter, SEO, etc

You are

• Proven: You have 7+ years of experience in marketing, including campaign set-up, segmenting audiences, curating and writing copy, analyzing performance. Experience with Google Analytics is preferred.
• Analytics-obsessed: You’re a connector of dots. People know you as the go-to data whisperer. You’re able to look at a massive spreadsheet and unpack it for truth, using your exceptionally strong analytical and quantitative skills to guide teams on impactful decisions.
• Collaborative: You’re a cross-functional team player with strong project management and leadership skills, working with an eagle eye for detail and a contagious energy. You run to – not from – a challenge, managing multiple projects, setting priorities and meeting deadlines.

Our Culture and Values

We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.

Life at Everyday Health

At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.

Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.

Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

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