Digital Marketing Manager

Description

VIPRE Security Group is seeking a Digital Marketing Manager with a strong background in digital marketing and web strategies, exceptional analytical skills, and a passion for driving results to round-out our high-performing global marketing team. This is a critical role on our team and one that requires the ability to work independently and manage a variety of projects at one time. If you’re someone with a track record of success managing global websites and marketing automation processes, and are a self-starting multi-tasker, read on.

DUTIES & RESPONSIBILITIES:

• Manage the digital platforms that support the company’s global business objectives (website, landing pages, social media channels, etc.).
• Manage the ongoing development and maintenance of existing websites, tools and marketing automation systems using strong working knowledge of Wordpress, Zapier, Salesforce, Pardot and cloud hosting platforms
• Manage all database marketing programs as needed for deployment of campaigns through Salesforce Pardot
• Responsible for website content updates, identifying new content, and managing a regular refresh cycle to ensure content is current and relevant for several VIPRE-owned sites in multiple languages
• Provide technical support and best practices on the web content management platform(s), SEO, and site designs
• Perform quality assurance and control checks on public-facing websites, adhering to brand guidelines and regulatory standards
• Responsible for website for usability, performance, compliance as well as SEO/SEM
• Stay informed about global digital marketing regulations to ensure compliance with data privacy and accessibility guidelines
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of our digital marketing initiatives, recommending data-driven optimizations to enhance results
• Manage relationships with external agencies and vendors, ensuring effective service delivery and maximizing ROI
• Stay abreast of emerging digital marketing technologies, tools, and platforms, and recommend their integration into our marketing strategies
• Handle urgent deadlines and shift priorities, managing multiple high-priority assignments simultaneously in a professional manner
• Demonstrate self-motivation, initiative, and strong teamwork skills

EDUCATION, KNOWLEDGE AND SKILLS:

• Proficiency with Salesforce, Pardot and other automation tools preferred (Hubspot, Marketo or similar may be considered)
• Wordpress, Cloudways (or other cloud server environment) experience
• Strong proficiency in HTML/CSS for creating and optimizing responsive web designs and ensuring cross-browser compatibility
• Proficient in leveraging webhooks and APIs to enhance digital marketing technology solutions
• Knowledge of ChiliPiper a plus
• Bachelor's Degree in related field
• 5+ years of digital marketing experience
• Experience using AI marketing technology is a plus
• Experience in cybersecurity or eLearning solutions is a plus
• This role requires a blend of technical expertise, creativity, and excellent project management skills

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

VIPRE Security Group is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

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