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Product and Segment Marketing Specialist

72% Flex
Full Remote
Full time

Product and Segment Marketing Specialist

72% Flex
Remote: Full Remote
Contract: Full time
Work from: United Kingdom

Offer summary

Qualifications: Proven experience in a B2B Marketing role - ideally from a manufacturing industry, Planning and execution of multiple omnichannel campaigns, Strategic thinker with a solid business understanding, Strong written, communication, negotiation skills, stakeholder management, ability to work at pace under pressure, IT literate, strong digital marketing skills.

Key responsabilities:

  • Define, communicate, and execute segment strategy, manage local product lifecycle
  • Use analytical skills to increase market share, incorporate product management skillsets for efficacy
  • Adhere to brand standards, improve the brand's presence through tailored communications
  • Create and implement digital campaigns, report on activities and sales
Air Products logo
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Air Products
Large

http://www.airproducts.com

10001 Employees

Job description

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Job Description and Qualifications



Product and segment Marketing Specialist
EU-UK-Crewe

Who are we
At Air Products, we've been helping our customers to become more productive, energy efficient and sustainable for more than 80 years. With approximately 21,000 employees and operations in over 50 countries, we serve customers across a wide range of industries from food and beverage to medical, energy and transportation. We supply a unique portfolio of atmospheric and process gases, equipment and services.

We have an exciting role available for an enthusiastic marketeer. Responsible for our Chem/ Pharma Speciality gases portfolio, this person will be able to unleash their creativity, whilst being able to bring their industry knowledge and use their analytical skillsets within a broad and diverse product management role.

This role truly encompasses the 7 Ps of marketing - from R&D, lead generation management, marcomm creation, segmentation, pricing, portfolio and R&D management .....and amore, to drive overall portfolio growth. If you like working as part of a team, but you'd like you own a part of the business with a great degree of autonomy, this could be the ideal fit for you. This role is suitable for someone who can collaborate across the organisation, be a strong communicator and prioritise effectively.

As the Product and Segment Specialist you will:


  • Define, communicate and execute the correct segment / offer / product strategy to deliver a successful go to market for new and existing offers, through research of local segments and their stakeholders, working with Channel and Strategy management, Commercial Sales, and Central Marketing, and the creation / localisation of bespoke value propositions, campaigns and sales tools.
  • Reporting on all activities and sales ensuring smart measurement and delivery of an agreed return on investment through well planned and executed strategy and planning, and management of allocated budget for the segments owned.
  • Manage Local product / offer / solution within owned segments through their lifecycle (from launch to end of life) by working closely with key segment / offer stakeholders both locally and globally, maximising performance.
  • Use strong analytical and segmentation skills to tactically increase market share across agreed segments products / offers / solutions highlighted as part of the business strategy.
  • Meet the required level of knowledge of segments / products / offers and solutions through external research, regular voice of customer, customer journey mapping and strong relationships and communication with key business experts such as, Product, Sales and Central Marketing
  • Use Product management skillsets to improve efficiencies, increase margin, etc outside of promotional activities, utilising all of the 7Ps
  • Adhere to the required brand standards and increase brand awareness and presence through knowledge of brand guidelines and ensuring that all communications are exceptional, targeting the correct stakeholders with bespoke messages of the value, expertise and product quality that Air Products provide.
  • Create and implement value-adding digital campaigns.

You will have:
  • Proven experience in a B2B Marketing role - ideally from a manufacturing industry
  • Planning and execution of multiple omnichannel campaigns
  • Strategic thinker with a solid business understanding
  • Budget management, reporting and measurement of campaigns and activities
  • Strong written, communication and negotiation skills
  • Expert in stakeholder management
  • Able to work at pace under pressure
  • IT literate and strong digital marketing skills

  • What We Offer:
    At Air Products, we work in an environment where diversity is essential, inclusion is our culture, and each person knows they belong and matter

    We offer a competitive salary and benefits package, a culture of respect, challenge and innovation – with excellent opportunities for growth and development.

    If that sounds interesting, then come and discover, care and accomplish by clicking APPLY now.

Req No.

43100BR

Employment Status

Full Time

Organization

Global Industrial Gases

Business Sector / Division

Industrial Gases EMEA

Region

Europe

Country

United Kingdom
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Required profile

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