SEO Manager

BrowserStack is the industry-leading, cloud web and mobile testing platform that enables developers to test their websites across various browsers on different operating systems and mobile devices. 45,000+ customers rely on BrowserStack to deliver quality products and services at scale, and over 4 Million developers and test engineers test for companies around the world, including Google, Twitter, Microsoft, Oracle, MasterCard, and Barclays.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision to build the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation. The round was led by BOND, with participation from Insight Partners and existing investor Accel.

We have also recently announced that we would be a remote-first company, with a presence in India, USA, and Ireland.

BrowserStack is also a Great Place to Work certified company. With its employee-centric approach, BrowserStack has fostered a strong culture that values openness, collaboration, ownership, and ambitiousness.

Role in Nutshell: 

You will be responsible for creating and executing the vision for BrowserStack's SEO strategy. This will involve bringing in best practices and continuously improving our SEO efforts to support our growth goals. This will involve a mix of on-page and off-page optimisation techniques, including link building, keyword research, and content creation. Additionally, you will be responsible for monitoring and analysing the performance of our SEO efforts, and using this data to inform and refine your strategies. 

Desired Experience:

• 10+ years of overall experience

• 4 - 6 years of experience in driving SEO

• Experience in managing a team of SEO specialists

• Excellent communication and interpersonal skills, with the ability to effectively communicate with team members, stakeholders and management.

• The strategic mindset in forming the SEO strategy

• Extremely logical and clear in thinking to drive results

• Experience in driving organic traffic at scale

• A strong understanding of search engine algorithms and ranking factors

• Highly hands-on understanding of best-in-class SEO tools (Semrush, Google Search Console, Google Analytics, etc.)

• Knowledge of web design and development principles, including HTML, CSS, and Javascript

What will you do:

• Develop and implement a comprehensive SEO strategy that will drive meaningful organic traffic growth (10X) visitors for BrowserStack

• Take ownership of the entire organic traffic funnel, and develop and implement strategies to drive traffic in the right direction

• Set the foundation and establish best practices for technical SEO, to ensure that our website is optimised for search engine crawling and indexing

• Define a roadmap for SEO keyword experiments, to identify the most effective keywords and topics for attracting organic traffic to our website.

• Work closely with content writers to develop a content strategy that supports our SEO efforts and drives engagement with our target audience

• Monitor and improve top-of-the-funnel business and SEO metrics, such as search engine rankings, organic traffic, and conversions, to inform and refine our SEO strategy.

• Collaborate with the development team to ensure that SEO best practices are properly implemented in newly developed code

• Treat the content and SEO team as a content product team, and drive engagement with our content as if it were a product.

• Provide guidance and support to the management team to ensure that they understand and support the importance of SEO in driving organic growth for the company.

• Maintain a research-oriented mindset, stay up-to-date with the latest SEO trends and best practices, and constantly seek out ways to improve our SEO efforts.

We believe in direct ownership of ideas and responsibilities in an environment where you get to learn a wide array of bleeding-edge skills. We're looking for talented, passionate, and creative people, willing to give their 100 percent to building a high-class web product.

In exchange, we'll provide you with some fantastic perks and benefits:

● Competitive salary and benefits
● Generous vacation policy
● Remote First policy & allowance
● Medical insurance