SEO Manager

This role is responsible for making sure that defined search engine optimisation initiatives are executed, tracked and reported in a correct manner from start to finish. Communication with tech, design, and brand marketing coordinators. Focus is on English speaking markets (UK, Canada, US).

Responsibilities include:
• Create and implement SEO strategy together with marketing team
• Plan and execute off page strategies
• Competitor Analysis - on and off page
• Technical and content on page audits
• Manage, create and execute content marketing strategies and, at times, handle contact with agencies
• Analysis - crawling, duplication and organisation of content
• Reporting - traffic, link, ranking and ROI analysis
• Sync content & creative with other activities such as CRM and external marketing activities

• Hands-on experience with building and optimizing pages/sites
• Link building and off page strategies
• Experience of auditing sites and pages
• Experience of optimising landing pages and conversion funnels
• Technical SEO experience
• Avid use of various SEO tools