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User Acquisition Manager / Performance Marketer

94% Flex
Full Remote
Mid-level (2-5 years)
  • Remote from:Anywhere
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User Acquisition Manager / Performance Marketer

94% Flex
Remote: Full Remote
Experience: Mid-level (2-5 years)
Work from: Anywhere

Offer summary

Qualifications: Minimum of 3 years experience in paid user acquisition with large monthly budgets, Experience managing campaigns on Facebook and at least 2 other social channels.

Key responsabilities:

  • Manage and optimize key marketing channels through rigorous testing
  • Implement user acquisition best practices and stay updated with industry trends
  • Act as a stakeholder in the UA team, suggest new initiatives to enhance marketing spend
Fabulous logo
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Fabulous
Health, Sport, Wellness & FitnessScaleup

http://thefabulous.co

51 - 200 Employees
HQ: Paris

Job description

Logo JobgetherYour missions
Description

You will launch new channels, develop existing channels with rigorous testing, and build strategies from the ground up for new products. This position will singlehandedly grow our acquisition efforts and make key decisions about our budget and scale, requiring that you be an expert executor and an experienced judge of new opportunities.

Working at Fabulous


Fabulous is a mobile app helping thousands of people every day to change their lifestyles by integrating healthy habits into their lives. Fabulous is using a behavioral economics lens to help everyone achieve their fullest potential. We work closely with researchers based at Duke University and our advisor is Dan Ariely, author of NYT bestseller Predictably Irrational.

Featured on

Michelangelo, the famous Italian sculptor, once said: "Every block of stone has a statue inside it, and it is the task of the sculptor to discover it."

At Fabulous, every team member is a sculptor in their own right. Together, we help millions of users step out of their block of stone and step into the fullest version of their life.




Awards

  • Apple Best Apps of 2018
  • Editor's app choice in more than 30 countries.
  • Winner of Google's Material Design Award
  • Best App Finalist in Google Play Awards
  • Ranked 5th Health & Fitness app
Requirements
Expectations | Duties
  • You actively manage and optimize with rigorous testing some of our key marketing channels;
  • You develop successful creatives with the help of our in-house creative team;
  • You automate and introduce new tools to save time, improve results, and increase our data visibility. We are a highly automation-driven and data-driven marketing team.
  • You act as a key stakeholder within the UA team, and pro-actively suggest and lead new initiatives to scale our marketing spend;
  • You listen to customer insights and data and proactively transform them into clear next actions reflected within your channels' strategy;
  • You will be in charge of 1-3 major projects within the marketing team, e.g. new network onboarding or other cross-functional initiatives;
  • You implement user acquisition best practices and stay on top of industry trends.


Qualifications | Requirements
  • 3+ years of experience of paid user acquisition experience, having handled 6-digit monthly budgets, primarily with mobile, and preferably consumer apps or games.
  • Extensive campaign management experience on Facebook and at least 2 other paid social channels (e.g. Pinterest, TikTok, Snap, Twitter...)
  • Proven experience collaborating with creative teams, both in-house and freelancers, from ideation to brief to creative analysis;
  • Solid experience of data-driven decision making & A/B testing;
  • Excellent copywriting skills and proof-reading experience;
  • Understanding of how to improve the effectiveness of web landing pages;
  • A "growth mindset" that preferences action through testing and experimentation;
  • Ability to work independently and own your channels fully.
Benefits

    A professionally nourishing environment with:

    • Monthly Workshops
    • A Book Club
    • Team Challenges
    • Team-Building Activities
    • A flexible and fully remote working environment

    And the opportunity to work on a fast-growing product with a large user base that is frequently among the Top 10 most downloaded Health and Fitness apps that makes real change in people's lives.

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Required profile

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Experience
Level of experience :
Mid-level (2-5 years)
Industry :
Spoken language(s)
Check out the description to know which languages are mandatory.
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Hard Skills
Soft Skills
  • Ability to work independently and take full ownership of assigned channels
  • Demonstrate growth mindset, prioritizing testing and experimentation

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